TikTok has boomed among Gen Zers. Also, they were their target audience. So even though it was created for entertainment, its updates and features also help businesses grow.
You can’t limit the features of TikTok just by saying it is a lip-syncing video-creating app, and this is more than that. This app is something that you can use to grow your business and make it reach a broad group of audience. You can also buy tiktok views to make people believe in your business.
So by using these 7 innovative ways, you can promote your business on TikTok.
1. Using TikTok Advertisement
Businesses can make use of the various advertising features available in TikTok. Even if you prefer ad cost at a low price, you can select the ad type within your budget. Here are the different types of ads in TikTok.
In-feed ads – These ads are visible in the scrolling feed, which people use to watch regularly. It lasts up to 60 seconds and is also linked to a website or an application. It also has the like, share, and comment features like other videos in your feed.
Brand Takeover – These ads are the most expensive compared to others. This has a three-second short video or photo that emerges when the user opens the app. Also, a brand’s ad will appear only once a day.
TopView Ads – These ads appear first on the feed page. It has a time duration of sixty seconds. And a TikTok survey has said that 72% of the audience likes this ad and its performance.
2. Give and Accept Challenges
TikTok audiences always look for challenging videos. So plan to host your challenges in a creative way, and users will become popular among people. To make this a favor to grow the business, brands host some four to six days campaigns as a brand hashtags challenge. By giving this challenge, you are allowing users to generate innovative content. Businesses will have certain goals to achieve like increased sales, new product launches, brand awareness, and more.
3. Learn the Algorithm
Users spend most of their time only on the feed page or the For you page. And the videos over these two pages were set by the algorithm based on the audience’s interest. So businesses need to learn how these algorithms work to post videos efficiently.
Some factors control the algorithm. They are:
- Audio you use
- Hashtags you mention
- Your interactions
Based on all these things and the number of likes, only algorithms rank your post to the audience. So, if you want to get noticed, plan to buy tiktok likes and increase traffic to your business.
4. Post Unique Content
The content that you are posting on your account needs to be educational. The next thing that matters is how to stand apart from the thousands of similar videos. To achieve your content should be unique and relevant to the topic.
While creating content, always remember your target audience and the platform. Because sometimes your edited video may only be suitable for some platforms. And see that your content doesn’t harm your brand’s value. Also, the video should not look scripted. Instead, it should be authentic.
5. Collaborate With Influencers
Collaborating with influencers relevant to your business can bring new audiences to your account. Business needs to find influencers who can manage to work with you to start to work with those influencers to gain new followers.
Brands need to convey their goals to influencers first, like increasing followers, improving sales, etc. After sharing the goals, influencers will give specific ideas to achieve them, as you need to provide them with their creative space. So by doing this, you can improve your business.
6. Post a Giveaway
You can host a giveaway or contest to make your brand more popular among the audience. By doing that, as a brand, you will set some rules for the participants, which should be based on your giveaway goal. Giveaway goals are nothing but the goals set by you to improve your business. It may have some goals like brand awareness or increasing organic traffic.
Not only these are important for a giveaway. Many people should know that you are running a giveaway. So you have to promote the giveaway by sharing it on various social media platforms.
TikTok won’t stop your brand’s growth as TikTok doesn’t stop its growth. So If you are not using this platform for your brand’s growth, then that indirectly means that you are missing a major part of the audience in your following. Use these six promotional ways to take your business to the next level.